Hicham Oumlil, Founder
Hicham Oumlil’s creative vision was shaped by his formative years in Casablanca during the 1980s, where daily life moved through a rich duality of languages, rituals, dress, music, and cinema. That cultural layering—simultaneously local and cosmopolitan—formed his instinct for nuance, elegance, and creative tension, and remains central to the identity of OUMLIL.
After spending a decade in San Francisco and New York working for Krizia, Versace, Hermès, and Loro Piana, Hicham began an apprenticeship in 2004 under master tailor Rocco Ciccarelli. His aim was to bring a younger, more contemporary sensibility to traditional tailoring—an approach he introduced with the launch of his eponymous menswear line at New York Fashion Week in 2006.
Since then, his work has been recognized internationally, featured in publications worldwide, and worn by notable figures in film, art, and music. In 2008, he received the Fashion Group International Award in New York for emerging talent in menswear and was included in Patricia Mears’s American Beauty, a historical survey of influential American designers. In September 2025, Hicham and OUMLIL were featured in a Kent State University exhibition on North African fashion design, as well as in the accompanying catalogue.
Selected press coverage
OUMLIL brings together classic elegance and contemporary expression. Informed by the visual richness of Morocco and shaped by cosmopolitanism and cultural dialogue, it is dedicated to continually shaping a vision of masculine presence defined by intention and self-possession. Through refined tailoring and exquisite fabrics, materials and trims, it gives form to a distinct way of dressing. Its name, meaning white in Morocco’s native language, speaks to clarity, refinement, and an openness to the world.
A global brand
Special orders
Private Wardrobe Services or By Appointment
For clients who wish to engage more closely with the house, OUMLIL offers private appointments centered on wardrobe development, individual fit, and a more personal relationship to dress.
Each appointment focuses on shaping garments and wardrobes with nuance—through fit, fabrication, and proportion—so that every piece feels deeply aligned with the individual.