about

my story

OUMLIL is a menswear house shaped by movement between cultures, cities, and traditions.

Inspired by Morocco’s enduring relationship to craftsmanship, texture, light, and layered identity, the house develops a refined language of dress that is both contemporary and enduring.

Through tailoring, fluid structure, and carefully considered fabrics, materials, and finishes, OUMLIL proposes an elegance that is composed, understated, and quietly expressive.

Its garments are designed for men whose lives unfold across different places without compromising coherence, character, or individuality.

The name OUMLIL—meaning white in Morocco’s native Amazigh language—reflects clarity, openness, nuance, and refinement: a space where multiple influences coexist with restraint and purpose.

FOUNDER

Raised in Casablanca during the 1980s, Hicham Oumlil developed an early sensitivity to the dialogue between cultures. Daily life moved naturally between languages, rituals, architecture, dress, cinema, and music, creating an enduring appreciation for nuance rather than certainty, and for elegance without excess.

Following a decade in San Francisco and New York working with luxury houses including Saks Fifth Avenue, Neiman Marcus, Hermès, and Loro Piana, he began an apprenticeship in New York City under master tailor Rocco Ciccarelli in 2004. There he sought to reinterpret traditional tailoring through a more contemporary lens, culminating in the launch of his namesake menswear collection at New York Fashion Week in 2006.

His work has since been recognized internationally, featured in publications around the world, and worn by figures across film, art, and music. In 2008 he received the Fashion Group International Rising Star Award for Menswear, and his work was later included in American Beauty, Patricia Mears’s survey of influential American fashion designers. In 2025, Hicham Oumlil and OUMLIL were featured in Kent State University’s exhibition on North African fashion design and its accompanying publication.

BY APPOINTMENT

OUMLIL offers private appointments for clients seeking a more considered and personal approach to dressing.

Each consultation begins with the individual—their life, habits, preferences, and the way they wish to move through the world. Through an ongoing dialogue, we consider wardrobe development, individual fit, proportion, fabrication, and the particular details that give a garment its character.

Rather than approaching each piece in isolation, the process is conceived as the gradual development of a wardrobe: garments designed to live together, evolve over time, and reflect the character and rhythm of the person who wears them.

From tailoring and shirting to more informal pieces, each commission brings together the codes of the House with the needs and sensibility of the individual.

Appointments are available by request